ARTICLE
Accounting & Bookkeeping

Keeping Your SEO Updated

Written by Analytix Editorial Team | June 24, 2013

Search Engine Optimization (SEO) is not a skill you “learn” once.  It is a dynamic subject. Search engines’ algorithms, in particular Google’s, change constantly.  It is critical that websites are constantly updated to account for these changes, thereby ensuring that businesses continue to benefit from web searches.

For a small business in particular, establishing and maintaining an online presence is part of the business strategy. Often a website serves as a company’s introduction to potential clients, as prospects often research a business via the web.  A strong website that is optimized for search engines as part of its development strategy maintains a higher chance of converting visitors into customers.

However, as a small business owner, you may not have the bandwidth to educate yourself on the technical details of SEO, implement them, and then continuously manage rapid algorithm changes. There can be multiple algorithmic modifications within a single year.

Why hire an SEO expert?

SEO changes can have significant impact on a small business.  If you are unprepared for them, these changes can be a bit similar to getting the rug pulled out from under your feet. Imagine that you have a thriving online business. Your SEO strategy is very effective for your business. You run a lot of ads, and the content you put up on your website draws visitors to your doorstep in droves. But there is a sudden change in the SEO algorithm, and before you realize it your carefully constructed web strategy is of no use. Your online business starts to shut down faster than you can figure out what is happening.

At that point, your SEO strategies are only as good as their ability to adapt to algorithm changes.

A company with expertise in Search Engine Optimization can help you manage changes in the algorithm faster and better. Professional expertise will also assist in keeping SEO strategies updated and current so that your business will not suffer due to algorithm changes.

In addition, a good SEO vendor will also assist with the following:

    • Ensure your website does not break rules or earn penalties

You can reference a search engine rule book to validate web marketing rules, but a professional vendor knows these rules well and keeps current with updated rule changes. Professional SEO managers are vigilant regarding changes and keep abreast of new developments. Furthermore, they are aware of penalties related to overstuffing of keywords and therefore avoid that practice.

    • Value-add to your strategy

Apart from strategy, SEO experts can help you with identifying keywords for your website content. For content to be meaningful to your online business, it must be SEO-friendly. An SEO expert can provide you with stronger keywords to engage potential customers.

    • Value-add to your existing SEO strategy

An SEO expert will constantly incorporate new learning and ways to improve upon your existing capabilities. Whether it involves link building, site analytics, page formats or even particular content type, a strong SEO professional will steer your efforts so that you derive maximum gains without needing to spend or invest heavily in other promotional areas.

For more information on developing and implementing an SEO strategy for your website, please visit us at https://www.analytixaccounting.com.

Analytix Solutions
The Company that CPAs Recommend
Analytix Solutions is a professional full-service business support solutions provider. The company offers comprehensive and scalable accounting and bookkeeping services while leveraging its expertise, experience, and state-of-the-art infrastructure. It offers multiple services in diverse packages for companies that are seeking a trustworthy and professional partner to give their business a head start.

Written by

Analytix Editorial Team
Analytix Editorial Team

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