The Analytix Behind Scaling New Heights 2019

Did you attend last week’s @ScalingNH event in Salt Lake City? Or maybe you just followed it online via hashtag? Either way, here are the numbers behind this small business accounting event via our Twitter analytics team.

We crunched the CPA event’s Twitter numbers over the last two weeks, and our audit uncovered the following:

Top Traffic

In just the past two weeks, 3,730 tweets included the hashtag #SNH19 which generated over 10M impressions. Around 1000 tweets appeared on June 18th, alone!

Now let’s take a look at who drove online engagement. 

Top Users

Here’s the top twitter accounts with #SNH19 tweets over the last two weeks:

Top Campaigns

Moving to paperless accounting has never been so fun! Check out this event campaign and see for yourself.

@eFileCabinet’s latest marketing campaign idea was quite creative: Entice #SNH19 attendees to enter a caged “Office Space” to unleash any pent up printer frustration. The combatants then competed online for best rage performance. I’ve got my favorite. pic.twitter.com/oCEnCFle6o

— Paul Salvaggio (@ANALYTlX) June 28, 2019

Top Links

@thechataHQ and @AutoEntry_OCREX website’s were among the top links mentioned during the event:

• http://chata.ai (11) 
• https://www.autoentry.com (5) 
• https://go.efilecabinet.com/rage-cage (5) 
• https://twitter.com/davidleary/status/1140379019042385920 (5) 
• https://www.bill.com (4)
• https://www.Analytix.com (3)

Top Handles 

This next shout out is less about crunching numbers and more about conveying creativity. Here are three of the more creative twitter handles we came across during the event. 

• @MissTaxCat  
• @2Sisters Bookkeeping
• @CPAMoms

Top Session

The key to CPA transformation, according to @AmielItzik, lies not in the technology chosen but the approach chosen when developing client relations. His session included the 5 C’s for engaging your clients and growing your CPA practice: cooperation, caring, creativity, communication, and choice.

Check out @amielitzik‘s demo on how improvisation, playfulness & creativity help humanize client relations. #SNH19 w/ @mistymegia pic.twitter.com/i8akRGW2Uq

— Paul Salvaggio (@ANALYTlX) June 18, 2019

Top Follows

That wraps up our take on how CPA’s used Twitter during #SNH19. To stay informed about #SNH20, here’s a list of CPA-savvy twitizens you should consider following:

• @KimPerell
• @ParkwayInc
• @Lynda_Artesani
• @DJDave_Analytix
• @AliciaLMoreau
• @Anna_Curzon
• @DavidLeary
• @BlaketOliver

Next Steps

• Check out the featured keynote presenter for #SNH20.
• Learn more about Analytix’s CPA Partner Services. 
• Subscribe to our newsletter and take a deep-dive into our culture and client stories.