ARTICLE
Accounts & Bookkeeping

Importance of Measurable Business Metrics

Written by Analytix Editorial Team | July 17, 2018

A metric is by itself a quantifiable measure used to assess a business process. Metrics are different across industries and roles: marketing metrics differ from sales metrics, in turn differing from those measuring consumer satisfaction, employee performance, etc.

Business metrics are vital for any business from the standpoint of efficiency and performance. For any business to grow, it has to first measure performance and identify areas of improvement. Following this first assessment, the business can then identify how to establish an improvement plan.

 Why Measurable Business Metrics?

Measurement is difficult without numbers. Typically, a single metric is not enough to provide direction or insights into business performance. Metrics are best assessed looking across several parameters, including process function.

Data revealed in metrics allow factors such as growth to be measured. Without figures that identify a starting point of measurement and an end point, it is nearly impossible to understand how much the business has evolved.

Following are some reasons why it is vital for businesses looking at fast growth to have measurable metrics in place:

  • Metrics are Vital to Managing Costs

Unless a business is measuring expenses, little can be done to help reduce costs in order to adhere to the budget. Measuring this metric should be standard procedure, alongside others such as profitability, productivity metrics, debt reduction, and savings metrics.

  • Management is Difficult Without Measurable Metrics

Management and stronger process control is possible only when efficacy of the process is analyzed. Measurable metrics provide analysis in numeric terms, allowing for a quick but realistic assessment of the situation, as well as the ability to analyze the progress of any process from start to end. Measurable metrics also allow objective feedback to be provided to management regarding the efficacy of any process.

  • Metrics and Goals are Related

Without metrics, it may prove difficult to communicate business goals and growth plans to internal audiences. In a startup or a small-sized business, there may be multiple stakeholders, partners, potential clients, and investors who may need to evaluate figures to assess where the business is headed.

Driving Business Growth

From assessing processes, to guiding improvements, to helping businesses identify process efficiencies, metrics are part of business development. They help businesses better outline goals and objectives and to communicate them clearer to their audiences, both internal and external.

Metrics support the strategies that drive an organization. For this reason, they also point the company forward on its next steps.

Analytix Solutions offers customized solutions for small and mid-sized businesses in all aspects of business management. For more information on how we can assist, call us at 781-503-9004 or email us at sales@analytix.com.

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